RESPONSIBLY MANAGING OUR BUSINESS - 
				WE BELIEVE THAT ALCOHOL CAN PLAY A RESPONSIBLE ROLE IN SOCIETY. - 
				Dr Franz B Humer, ChairmanPhoto: Dr Franz Humer, Chairman

The year recorded in these pages is one of considerable achievement for Diageo. As the Chief executive’s review explains, the business has delivered another strong performance.

It has done so in increasingly testing circumstances. Last year’s Annual Report drew attention to the growing challenges faced by truly global businesses. Appropriately, companies which do business in the world’s marketplaces now have to do so with the highest possible standards of governance. In practice that means much greater scrutiny – by regulators and commentators – of our financial dealings and closer examination of our relationships with suppliers, customers and business partners. We welcome the application of those standards – as should our shareholders – for the degree of assurance it offers. But we should also recognise that scrutiny brings with it significant new responsibilities for our management and additional costs to the business itself.

For a company in the beverage alcohol business there is an extra dimension. In several markets the role of alcohol in society is at the heart of important public debates. From the outset we have chosen to be active participants in those debates, as we believe that alcohol should play a responsible role in society, and it is right for beverage alcohol to be appropriately regulated and taxed. We also respect the rights of those who choose not to enjoy alcohol.

This is the first opportunity I have had as chairman to contribute to Diageo’s Annual Report. I do so reviewing a year throughout which my distinguished predecessor, Lord Blyth, was chairman. Lord Blyth chaired the board for eight years – throughout Diageo’s transformation into the world’s leading premium drinks business. That period included the sale of Pillsbury and Burger King, the acquisition of a substantial part of the Seagram spirits and wine business, Bushmills, Chalone Wine Group and – most recently – our stake in the 50:50 company for Ketel One vodka. He created a most effective partnership with our chief executive, Paul Walsh. He also oversaw the transformation of the board into one of truly international character, and was a highly regarded representative of the business to governments, business partners and shareholders. On behalf of everyone associated with Diageo, I thank Lord Blyth for his remarkable work and wish him very well in all he does in the future.

Signature of Dr Franz Humer

Dr Franz B Humer,
Chairman


4 Business areas - 180 OPERATING MARKETS - 17 FTSE 100 RANKING 30 AUGUST 2008

RESOURCE CENTRE

  • Excel spreadsheets, the corporate citizenship report, PDFs and other useful information to download.
Diageo 2008 Annual Report document cover

Pie Chart: 2008 GLOBAL MARKET SHARES IN SPIRITS

GLOBAL MARKET
SHARES IN SPIRITS

  • 1 Diageo 28%
  • 2 Pernod Ricard 16%
  • 3 Bacardi 11%
  • 4 Fortune Brands 6%
  • 5 Brown-Forman 5%
  • 6 Other 34%

Source: Impact Databank Top
100 Spirits February 2008


Pie Chart: 2008 NET SALES BY REGION

2008 NET SALES BY REGION*

  • 1 NORTH AMERICA £2,523m
  • 2 EUROPE £2,630m
  • 3 INTERNATIONAL £1,971m
  • 4 ASIA PACIFIC £877m
  • * Excludes corporate net sales