This has been another year of significant progress for Diageo. Our focus
on delivering consistent and sustainable organic growth has resulted in
a strong performance across the business, despite increasingly challenging
trading conditions. We have delivered 9% operating profit growth together
with a volume increase of 3% and a 7% increase in net sales, on an organic
basis. In addition we continued to return cash to shareholders and
maintained an efficient group capital structure appropriate for current
credit conditions.
Our brands continue to benefit from marketing spend efficiencies and
our global scale, as we build upon our position as the world’s leading
premium drinks business. Diageo’s range includes 8 out of the top
20 premium spirits brands (source: Impact Databank). In the year just
completed we successfully delivered a solid performance across our
global and local priority brands.
Within our brands, both J&B and Johnnie Walker delivered growth by
building presence in emerging markets where we are seeing increased
demand for scotch. Smirnoff, the world’s number one premium spirit,
benefited from new advertising campaigns and the introduction of
Smirnoff Black in a number of markets. Captain Morgan continued its
strong performance, especially in North America. Great advertising
campaigns and pricing fuelled the strong growth of Guinness as it
outperformed the beer category in Great Britain and Ireland. Importantly
in current market conditions,we managed to successfully increase
prices across our markets and improve operating margin despite the
tight cost environment.
During the year we added three outstanding premium labels to our
collection of brands. Our newly formed company with the Nolet Group
gives us the opportunity to market and distribute Ketel One vodka
worldwide. This agreement extends our platform in the fast-growing
super premium vodka segment in North America and beyond. Our
agreement to market and distribute Zacapa, widely regarded as the one
of the finest rums in the world, and our acquisition of Rosenblum Cellars,
a premium Californian winemaker, provide us with a broader offering in
growth categories. Organic growth remains a primary focus. We continue
to look at selective acquisitions and partnerships with brands and
companies that can benefit from Diageo’s global scale and consistent
track record in brand stewardship.
Under the direction of strong regional and in-market management teams,
our business operations have been agile in changing local market conditions
and consumer trends. In North America our premium brand positioning
helped drive volume and net sales growth. This was supported by our
broad exposure to categories and price points. Diageo Europe delivered an
improvement in overall growth driven by Eastern Europe and Russia and
the outperformance of Guinness in Great Britain and Ireland. Our relatively
new reporting region Asia Pacific performed well despite the impact of the
loss of our licence to trade in Korea for part of the year and investment in
our regional business infrastructure. Diageo International had another very
strong year as our businesses have capitalised on consumers in both Latin
America and Africa trending to more premium and international products.
The strong performance of our beer brands in Africa drove growth, while
Latin America benefited from strong marketing campaigns, which supported
price increases, particularly in Brazil, Mexico and Central America.
Sustainability of supply was a key focus as we continued to invest in the
business ahead of growing emerging market demand, in particular for our
scotch brands. In Scotland, our grain distillery at Cameronbridge and our
packaging hall at Shieldhall have seen the start of expansion initiatives,
including the commissioning of a biomass facility at Cameronbridge.
We have also made progress in the construction of our high capacity
malt distillery at Roseisle. During the last 12 months we have undertaken
a comprehensive assessment of our brewing operations. This has allowed
us to develop our strategy to support the growth and development of our
global beer business. This development underpins the €650 million capital
investment in a new world-class brewing centre of excellence in Ireland,
which we announced in May 2008. The proposal, which is expected to be
self-financing, would see the upgrade and consolidation of the St James’s
Gate brewery and the commission of a new state-of-the-art brewing
facility. Anticipated to be completed in 2013, it will be Diageo’s biggest
brewery and the largest in Ireland.
As we look forward we recognise the significant challenges of the year to
come. However, the breadth and diversity of our total beverage alcohol
business, our geographical spread, and the strength of our outstanding
brands, gives us confidence that we can remain resilient against the outlook of a challenging global economy.
Paul S Walsh,
Chief executive